Initial reports from Luminate indicate that Taylor Swift’s latest album, 1989 (Taylor’s Version), has sold over 1 million copies in the United States during its first five days of release (October 27-31). This has made it the best-selling album of the year, surpassing Swift’s own Midnights release from 2022 which has sold 778,000 copies in 2023 up to October 26. With Speak Now (Taylor’s Version) ranking as the third-best seller at 742,000 copies sold since its July release, Swift has secured the top three spots for the year’s best-selling albums.
Taylor Swift’s latest release, 1989 (Taylor’s Version), has already broken a sales record by achieving the biggest sales week for any album since the debut of Swift’s Midnights. The album sold an impressive 1.14 million copies in the week ending Oct. 27, 2022, beating the previous record held by Speak Now (Taylor’s Version), which sold 507,000 copies in the week ending July 13. This remarkable achievement means that 1989 (Taylor’s Version) is set to dominate the music scene in 2023.
Taylor Swift has once again broken a record with the success of her recent album, 1989 (Taylor’s Version). It has now sold over a million copies in just one week, making it the sixth album from Swift to achieve this feat. Her previous albums, Midnights, reputation, the original 1989, Red, and Speak Now, have also sold at least a million copies in their first week of release. This makes Swift the only artist to have six different albums that have each sold at least a million copies in a single week since electronic sales tracking began in 1991.
Throughout the Luminate era, there were a total of 25 occasions where an album sold over 1 million copies in just one week, with 23 different albums achieving this feat. The incredibly popular album 25 by Adele managed to sell more than 1 million copies in three different weeks alone.
Taylor Swift’s album, 1989 (Taylor’s Version), has seen a boost in sales thanks to its release in 15 unique physical formats, including five color vinyl options, eight CD editions, and two cassette editions. Target even has an exclusive color variant of the vinyl that comes with a bonus track called “Sweeter Than Fiction.” Digital versions of the album are also available with options for a standard 21-song version or a deluxe 22-song version that features a re-recorded version of “Bad Blood” with Lamar.
Taylor Swift’s re-recorded album, 1989 (Taylor’s Version), has broken her previous streaming record with over 307 million official streams in its first five days of release. This marks the largest streaming week for any of her four re-recorded albums, surpassing the opening week of Red (Taylor’s Version), which had generated 303.23 million streams from its 30 songs. The final first-week sales number of 1989 (Taylor’s Version) will be announced on Sunday, Nov. 5, along with its expected large debut on the Billboard 200 chart. If it debuts atop the chart, it will mark Swift’s 13th No. 1 album, extending her record for the most among women. Luminate will provide further updates on initial sales, streaming, and track-equivalent activity for the album in the coming days. The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, including album sales, track equivalent albums (TEA), and streaming equivalent albums (SEA).
The latest release from Taylor Swift, her fourth re-recorded album titled 1989 (Taylor’s Version), has already sold over 250,000 copies on its first day. According to data tracking firm Luminate, the album earned over 550,000 equivalent album units in the U.S. within three days of its release, with more than 370,000 traditional album sales. Additionally, the album’s songs have generated more than 220 million on-demand official streams combined. With a projected debut atop the multi-metric Billboard 200 albums chart, this will be Swift’s 13th No.1 album, extending her record for having the most No.1 albums among women. The album includes re-recordings of 21 songs, including five previously unreleased “From the Vault” tracks.
