Excitement is in the air as Scarlett Johansson’s skincare line’s release date draws near. The 37-year-old actress has finally revealed some juicy information about the upcoming brand, much to the delight of fans.
Let’s start with the basics. The Outset is the name of Scarlett Johansson’s upcoming skincare line, which will be available on March 1st. It features four products that make it easy to take care of your skin.
The Black Widow star announced her plans to launch a skincare line in July 2021, and her new brand was the reason she stepped back from her previous beauty deals with L’Oréal Paris and Dolce and Gabbana.
Johansson said that while she enjoyed working with luxury brands in the past, she always felt like she was playing a character in their campaigns. As she has evolved, she wanted to create a brand that was true to who she is. She shared these thoughts with Vogue in their March 2022 issue.
Johansson and her business partner, Kate Foster, launched their brand’s Instagram page and website simultaneously with the release of their product. At present, the brand has nearly 30,000 followers on social media, including Johansson’s husband, Colin Jost. Jost made a humorous comment on the brand’s post featuring Johansson’s side profile, stating that he wanted to use this photo for his upcoming brand called “Part of a Face.” The line is centered around a “back to basics” approach, with an emphasis on simplicity and uncomplicated routines. Fans have expressed their enthusiasm for the new line while enjoying the comedic note from Jost.
One user expressed their excitement for Johansson’s new beauty brand by saying they have never been more fascinated by lips, while another claimed they are huge fans. A third person mentioned that Scarlett’s fan base is already going wild with anticipation. The brand is being created in partnership with The Najafi Companies, a private investment firm that has provided complete funding for the project. The Najafi Companies has previously helped launch other beauty brands such as Tracee Ellis Ross’ Pattern Beauty and Moon Oral Care. Besides The Outset, several other celebrities have recently launched their own beauty brands, including Ariana Grande’s r.e.m. beauty, Machine Gun Kelly’s UN/DN LAQR, Peyton List’s Pley Beauty, and Hailey Baldwin’s forthcoming Rhode line, which is scheduled to debut in 2022.